Studio '26 · Portfolio Company · Pre-launch
Hemp-led wellness. Made for modern life.
Hara is building India's premium plant-based wellness brand around hemp — starting with functional gummies for sleep, stress, and energy, and growing into a category-defining wellness platform.
₹57,262 Cr
India supplements market by 2034
13.75%
CBD market CAGR to 2034
3
Hero SKUs at launch
~70%
Target gross margin
The launch portfolio
Three hero SKUs. One platform.
Each product targets a real, daily need of urban professionals — sleep, stress, and energy — with hemp as the core ingredient platform.
Hemp Sleep Gummies
Evening wellness and better sleep routines — for the overworked professional who can't switch off.
Hemp Stress Gummies
Daily calm for professionals managing modern stress — plant-based, approachable, trusted.
Hemp Energy Gummies
Daytime focus and sustainable performance — without the crash of caffeine-heavy formats.
Phase 2 → hemp oils · focus products · more plant-based formats
Why now
Five shifts, one opening.
W1
The natural shift
Consumers are moving decisively toward natural, plant-based wellness over synthetic supplements.
W2
The format shift
Gummies have made supplements convenient and approachable — wellness people actually stick with.
W3
The open category
Hemp wellness is underdeveloped in India. No mainstream brand owns it yet — an early-mover advantage.
W4
The channel shift
D2C and marketplaces now let new brands build trust directly, without legacy retail gatekeepers.
W5
Prevention over reaction
Wellness is moving from reactive healthcare to everyday prevention — exactly where Hara sits.
The model
Built for trust and repeat purchase.
Go-to-market
D2C-first, community-led, performance-driven
Launch price
₹1,299 for a 30-gummy format (MRP ₹1,499)
Bundles
2 bottles ₹2,499 · 3 bottles ₹3,499
Phase 2
Hemp oils, focus products, and more plant-based formats
Education-first and community-led: Hara's mission is to make high-quality plant-based wellness accessible to everyday consumers — and to build India's most trusted premium hemp wellness company.